Previs (short for Previsualization) is a detailed animation created during preproduction, used to test and prove-out complicated action sequences and camera moves in order to save valuable time and money during live-action production.
This Year's Previs Work
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Mission Impossible 4
DIRECTOR
Brad BirdSTUDIO
Paramount PicturesBad Robot
Skydance Productions
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Super 8
DIRECTOR
J.J. AbramsSTUDIO
Amblin EntertainmentBad Robot
Paramount Pictures
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Rise of the Planet of the Apes
DIRECTOR
Rupert WyattSTUDIO
Chernin EntertainmentTwentieth Century Fox
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X-Men: First Class
DIRECTOR
Matthew VaughnSTUDIO
Bad Hat Harry ProductionsDonners' Company
Marv Films
Marvel Enterprises
Marvel Studios
Twentieth Century Fox
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Nike
CLIENT
NIKEDIRECTOR
Paul HunterAGENCY
Weiden + Kennedy
Animated sequences intended for the pitch process to support a script with visuals for securing talent, a greenlight, or to prove a director’s creative vision.
On-set production support, working side-by-side with all departments for visual continuity, as well as on-site Previs trouble shooting if location, equipment, or time force production to alter previously planned Previs.
Syncing Previs digital-assets into the post-production pipeline, to create a blueprint for the post and VFX teams. This establishes a clear and detailed asset list for VFX to design from, while saving production time and money.